COLORADO (Built In) — FreeWave Technologies announced a global expansion of its wireless networking and communications technologies this week, which will allow the company to work with governments and private companies around the world to improve infrastructure, making everything from telecommunications to energy pipelines more efficient.
Freewave will be employing its technology throughout China, Latin America, Asia Pacific, Eastern Europe and the Middle East.
“FreeWave is at a very, very unique position right now and that is we own a very commanding market position in North America,” said Marlin Nelson, market manager of international sales. His personal estimate is that global expansion will magnify the market opportunity 30 times over.
Launched in 1993 in Boulder, FreeWave began by making radio technologies and has since then expanded to multiple forms of communications and networking infrastructure that could function under extreme conditions.
Its major clients include oil and energy companies, government and defense contractors, and utility operators. The Department of Defense buys FreeWave radios for “major training programs and ranges,” FreeWave reports.
FreeWave develops M2M, or machine-to-machine, technology. And its newest family of radio platforms is based upon Ethernet capability to integrate traditional radio technology with the IT world, Nelson said.
M2M connections worldwide are predicted to grow to 18 billion in 2022, up from 2 billion in 2012, Machina Research reports. China and the U.S. will be the biggest M2M markets.
This will help industries with old school infrastructure, such as oil and energy grid companies, to better integrate their systems. Nelson said FreeWave infrastructure can provide governments and private companies with intelligence on how to manage electric networks globally.
Nelson also said it’s valuable in developing telecommunications infrastructure and Internet capabilities for organizations “looking to add intelligence to monitor, control and secure cellular and wireless networks,” Nelson said.
Freewave’s products help businesses “automatically switch over to different parts of communications infrastructure to provide seamless, continued communications,” Nelson said. It even has a “self-healing” process so that if there are errors in communication platforms, FreeWave picks up the slack.
And all of this is proving valuable in multiple regions worldwide.
“We have experienced a radical takeoff in the last six months in the Asia Pacific and Middle East,” Nelson said.
While he said oil revenues in these regions are at an all-time high, “all these countries are investing their revenue into building out their smart grid, their communications infrastructure, and waste water infrastructure.”
Which makes it the prime time to invest in FreeWave technologies, Nelson said: “We were there with the right point, and the right time with the right technology to help these countries advance.”