London Startups Connect Smart Solutions to the Right Recipients

Posted on November 27, 2013



(1776) — London startups are aiming to make it easier for citizens to connect to the tools and resources they need; whether it’s with their government, their energy sources or better career and educational opportunities.

The startups that pitched at the Challenge Cup in London last week focused heavily on underreported data – the same data that’s allowed them to fill holes in their markets, and in some cases create much bigger data.

For example, in the medical field, two billion pounds a year is wasted in the UK on patients receiving the wrong drug. Geneix uses big data to create their database on all drugs available and patient healthcare records to make it easier to match patients to the right prescriptions.

This influx of  information means more connectivity. DrDoctor takes this to the next level by connecting doctors and patients, making it easier to communicate and book appointments, now managing more than 48,000 appointments. Similarly, LabGeniustakes DNA sequences and helps connect you to the laboratory when you’re not there.

London’s healthcare winner, Touch Surgery, connects doctors to better surgical outcomes by letting them track progress and practice surgery via their smartphone. The company reports that safely completed operations are composed of 75 percent decision making knowledge and 25 percent technical ability. This program helps improve both.

London’s Challenge Cup competitors looked to find the statistics that most surprised or disappointed them, then changed the status quo.

From the energy sector, Cutility helps tap into energy bills and track usage patterns. It connects people with better prices, which becomes increasingly important when right now, six companies control 98 percent of the London market, driving up prices at around 10 percent.

Fluencyan education startup, connects students to the skills they need to enter the job market. Recognizing that there are 1.1 million young people in the UK and 3 million in Europe, rising numbers of graduates are not equipped with the right skill sets upon graduation and Fluency is hoping to bridge this disconnect.

SocioTransit won the smart city category. They connect travelers to transporters, helping move people and goods more efficiently. This is increasingly important as cities struggle to find sufficient investment infrastructure.

SocioTransit’s main competition in the smart city category was Commonplace,which collects citizen data on how people feel about neighborhoods. While the product works through real time crowdsourcing, the data is aggregated into much bigger data, and sold to neighborhood developers and housing associations to help plan and reduce risk. Similar solutions are being developed in America and Moscow to help governments better connect to residential needs.

In healthcare, energy, education and smart cities, the best data is found through analyzing relationships. Whether between doctors and patients, energy companies and users, unprepared graduates and employers, or senders and travelers, London’s startups are building the necessary bridges for twenty-first century solutions.

The four winners, Touch Surgery, Open Utility, Fluency and SocioTransit will head to D.C. in May to pitch their products for the chance to win the Challenge Cup. All of these startups are likely to have developed a bit more by this time, with even more unique data to pitch.