CHICAGO (Chicago Tribune, Blue Sky Innovation) — Randi Zuckerberg, sister of Facebook founder Mark Zuckerberg, is asking you to disconnect from a tech-frenzied world. And a number of Chicago women in tech agreed last week at a signing of her new book, “Dot Complicated: Untangling Our Wired Lives.”
“The thing that’s the best about tech is also the worst,” Zuckerberg, founder and CEO of Zuckerberg Media, told Blue Sky Innovation. Connectivity is the double-edged sword she’s talking about. That might seem ironic from a family that built an empire on the basis of connections.
Zuckerberg, a former Facebook executive, said the next generation of tech developers must understand the “tech-life balance” important to so many women who want to emphasize direct experience with their communities, families and children while also maintaining a degree of connectivity.
“This is a really different perspective from people who are in Silicon Valley building the products, because they’re just thinking, ‘What are we building now? What are we disrupting now?’” she said.
“They’re not thinking, ‘How’s that mom in the middle of the country feeling about this tech that we’re building?’”
The book appears at a time when smartphone users check their screens an average of 150 times daily and, according to according to Ericsson AB’s new Mobility Report, the number of smartphone subscriptions is expected to triple to 5.6 billion by 2019.
Zuckerberg argues through her own experience in Silicon Valley that technology developers are going to have to find a way to understand the priorities of women and children. And users are going to have to find a healthy balance moving into the next generation of tech.